PROGRAMME

Espacio Santa Clara

21:00 h – 23:00 h

Cóctel de bienvenida

Kick off Monkey Week with an exclusive welcome cocktail for industry professionals. An ideal space to connect, exchange ideas, and network in a relaxed atmosphere before the festival gets into full swing. Join us for a toast to celebrate the start of an exciting week filled with music and collaboration!

Sala Dr. Zaius

10:00 a.m. – 12:00 p.m.

_reHUB+ workshop

​​_reHUB+ is a project to provide capacitation and support to emerging music professionals in European border territories. After the success of Reset Festival and its formative ecosystem in Turin, The Goodness Factory, Rocknrolla Producciones and The University of Pavia have come up with this translation into the Andalusian context: _reHUB+, a capacitation action that will identify the specific necessities of a diverse group of upcoming professionals to then design and deliver tailored capacity building and coaching actions to these professionals. 

PONENTES:

• Francesca Cireddu (University of Pavia)
• Daniele Citriniti (The Goodness Factory)
• Esteban Ruiz Sánchez (RNR Producciones)
• Erica Romero Pender (RNR Producciones)

Torre Don Fadrique

11:00 a.m. – 12:00 p.m.

Audition 1 – I Wanna Be Adored: Cult Classics

Suntracks

This audition is a tribute to cult classics from the 60s, 70s, and 80s, a period that defined and revolutionized popular music as we know it today. Through a carefully curated selection of vinyl records, our selector will take us on a sonic journey from the gems of rock and psychedelia to the most underground pop of those golden years. We’ll delve into the songs that marked generations, which, although they may not have always topped the charts, remain eternal references for music lovers and artists worldwide.

In collaboration with Fundación SGAE.

HOST:

• Rocío Mesa (Producer / Filmmaker)

CURATOR:

• Iñigo Pastor (Munster Records / Vampisoul)

Refectorio

11:00 a.m. – 12:00 p.m.

Algorythm: augmented creativity

UNIA Talks

In this panel, Sergio Oramas, film composer, known for his artistic facet Muyaio and leading data scientist specializing in AI applied to music, will guide us through how artificial intelligence can be used to enhance creativity in the music domain. With extensive experience in recommendation systems and natural language processing, Oramas will explain how AI tools help artists generate new ideas, automate repetitive tasks, and explore sonic possibilities that were previously unimaginable. The talk will focus on how AI doesn’t replace human creativity but rather expands our capabilities, acting as a technological collaborator to unlock new avenues for musical innovation

Entrevista:

• David García (Prodigioso Volcán)

Invitado:

• Sergio Oramas (Pandora)

Sala de las Pinturas

11:45 a.m. – 12:45 p.m.

Associations in the Music Festival Sector: You Can’t Do It Alone; With Friends, Yes

FMA Music Festival Congress

Associations are key to promoting and improving the music industry sector, and of course, they are essential within the realm of festivals. This union through common interests facilitates the legal, political, and economic changes necessary to effectively defend the interests of their members. Associations advocate for the value of the cultural sector, fostering its professionalization and strengthening it through forums for exchange and sector-wide solutions. They enhance their influence by forming alliances with public administrations and international players. In a business often driven by the individual efforts of passionate people, these collective forums are becoming increasingly important.

MODERATOR:

• Patricia Gabeiras Vázquez (G&A, FMA)

SPEAKERS:

• Joanvi Diez (President, Promfest)
• Patricia Hermida (President, Agem)
• Javier Rivera (Manager, Andalusian Agency for Cultural Institutions)
• Silvia M. Ferri (Oh, Salvaje / MIM / ACCESS)

Patio

12:00 h – 12:45 h

Brunch AIE

Sala de las Pinturas

1:00 p.m. – 2:00 p.m

Environmental Impact and Carbon Footprint of Festivals: How Green Was My Event

FMA Music Festival Congress

The integration of the 2030 Agenda into the Cultural and Creative Industries (CCIs) has become crucial, highlighting the significant role of festivals as meeting spaces for leisure and work, impacting the economic, social, and environmental aspects of sustainability. This session will address the challenges music festivals face in relation to their carbon footprint, focusing on barriers, challenges, and potential solutions within the sector. Given the lack of robust legal regulation, international standards such as the Greenhouse Gas Protocol (GHG PI) are the primary reference frameworks. We will discuss the feasibility of a carbon footprint study for music festivals to facilitate the integration and measurement of best practices in the sector.

MODERATOR:

• Miriam Torres (G&A)

SPEAKERS:

• María Baqueiro (Head of Sustainability, Festival Sinsal)
• Paloma Orte (Last Tour)
• Inmaculada Tola (Oficina Andaluza Cambio Climático – Junta de Andalucía)

Sala de las Pinturas

5:00 p.m. – 6:00 p.m.

Workshop: Taxation in the International Contracting of Artists

FMA Music Festival Congress

One of the essential tasks in organizing a festival is the hiring of artists, many of them from the international scene. The tax aspects of contracting processes pose a significant legal challenge for these events due to the numerous applicable laws, both national and international, as well as the disparity in criteria established by different judicial and administrative rulings, which can lead to hefty fines if regulations are not followed—regulations that, on the other hand, are not entirely clear. To summarize: hiring international artists can be a tax nightmare that no one seems to know how to handle. Each festival applies its own criteria, and no one seems to do it the same way. How much of the fee should be withheld? Can production costs be deducted? Which countries offer exemptions, and what documents are required to apply for them? To boost artistic contracting as a mechanism for internationalization and cultural diversity, it’s important to have a workshop with an expert. Here it is—don’t miss out.

Instructor:

• Luis Felipe Palacios (former Tax Inspector)

Refectorio

5:00 p.m. – 6:00 p.m.

When Two is a Crowd: I Found My Audience!

Nowadays, thanks to the magic of the internet, you don’t need to be a massive artist to succeed; it’s all about connecting with the right audience. You can be completely unknown to most of the population but a hero to a small segment—small, but enough to guarantee you the ability to keep creating. But how is this achieved? What strategies do these projects use to identify and capture their ideal audience, no matter where in the world they may be?

From building an online community to collaborating with specialized labels and agencies, this talk will reveal the tools and tactics that allow small artists to grow and thrive in their respective niches. We’ll discover how to stand out in a sea of options and how to take advantage of the opportunities offered by digital platforms and social networks to reach specific audiences. A perfect space to understand that, in music, finding your niche is just as important as standing out from the crowd.

MODERATOR:

• Emilio Rodríguez Cascajosa (Fundación SGAE)

SPEAKERS:

• Jose Roberto Gomes (Lovers & Lollypops)
• Iñigo Pastor (Munster Records)
• Lolo Aznar (Jägermusic)

Sala de las Pinturas

6:15 p.m. – 7:15 p.m.

We’re In This Together, Artist: The Evolution of A&R in Today’s Music Industry

The role of A&R (Artists and Repertoire) has historically been one of the most influential in the music industry, responsible for discovering, developing, and launching new talents that define generations. However, the landscape has changed drastically in the last decade. While A&R used to operate within record labels that set the rules of the game, today its function has adapted to a digitized, fragmented industry dominated by algorithms. With the rise of streaming platforms and social networks, the search for artists no longer depends solely on scouting in clubs or local gigs. Now, data plays a crucial role. How many Spotify plays do they have? How do they interact on TikTok? These are factors that can determine whether an artist gets that coveted contract. Nevertheless, far from losing its essence, modern A&R has had to expand its skill set, balancing intuition and the ability to spot something special with the coldness of the numbers.

Additionally, A&R is no longer just an intermediary between the artist and the label. Now, it’s a strategic advisor, helping musicians navigate a saturated market, from shaping their sound to building their personal brand. At Alhambra Monkey Week, we’re closely observing this evolution, and we’ve invited very different profiles within the profession (from underground independents to global productions) to discuss the present and future of this essential role in music.

MODERATOR:

• Joel Moya (REMEZCLA)

SPEAKERS:

• Jack Clothier (ALCOPOP! Records)
• Elmar Gimpl (Bachelor Records)
• Mariel Gomerez (Bodega Records)

Refectorio

18:30 h – 19:30 h

ACCESibilidad. Diez puntos para hacerlo mejor.

ACCES

De la mano de ACCES (la asociación estatal de salas de música en directo) presentaremos, comentaremos y desgranaremos a fondo el documento de trabajo Accesibilidad e Inclusión en vivo y en directo: Decálogo para una sala de Música. Como su propio nombre indica, se trata de un documento que recoge diez recomendaciones para mejorar la accesibilidad a las salas de música en directo, que la Fundación Music for All ha realizado en colaboración con ACCES.

SPEAKERS:

• Isabel Díez (Fundación Music for All)
• Elda Gómez (ACCES)

Refectorio

18:30 h – 19:30 h

ACCESibilidad. Diez puntos para hacerlo mejor.

ACCES

De la mano de ACCES (la asociación estatal de salas de música en directo) presentaremos, comentaremos y desgranaremos a fondo el documento de trabajo Accesibilidad e Inclusión en vivo y en directo: Decálogo para una sala de Música. Como su propio nombre indica, se trata de un documento que recoge diez recomendaciones para mejorar la accesibilidad a las salas de música en directo, que la Fundación Music for All ha realizado en colaboración con ACCES.

SPEAKERS:

• Diego Ferrón (Fundación Music for All)
• Elda Gómez (ACCES)

Sala Dr. Zaius

10:00 a.m. – 1:00 p.m.

Speed Meetings Andalucía TRADE

Refectorio

10:15 a.m. – 11:15 a.m.

 _reHUB+ panel

What do independent, upcoming professionals need to navigate the rough seas they find themselves in when entering the sector? Who is there to –really- give a hand? What are the –real- hidden dangers for these emerging projects? 

_reHUB+ is a initiative by The Goodness Factory, Rocknrolla Producciones and The University of Pavia, that Translates the case of success of Reset Festival (Turin) into the Andalusian independent sector at Alhambra Monkey Week. At this panel, the _reHUB+ team will deliver context and answers to the newcomers and will open the discussion to real, down-to-earth matters affecting the independent sector.  

PONENTES:

• Francesca Cireddu (University of Pavia)
• Daniele Citriniti (The Goodness Factory)
• Esteban Ruiz Sánchez (RNR Producciones)
• Erica Romero Pender (RNR Producciones)

Refectorio

11:30 a.m. – 12:30 p.m.

Learning from machines. Key future insights for AI applied to music.

UNIA Talks

Emilia Gómez, principal investigator at the European Commission’s Joint Research Centre and scientific coordinator of AI Watch, is an expert in the intersection of AI and music. Her work focuses on how AI can enhance music creation and listening experiences, exploring human-technology interactions. In her talk “Learning from Machines,” Emilia will discuss the potential of AI in music, emphasizing the need for responsible evaluation that addresses diversity and fairness issues.

ENTREVISTA:

• Susana C. Gómez (Diario de Sevilla) 

INVITADA:

• Emilia Gómez Gutiérrez (Comisión Europea, Centro Común de Investigación)

Refectorio

12:45 p.m. – 1:45 p.m.

The New Wave in the Same Old Fishbowls: Young Producers on Our Scene

Fundación SGAE

In this panel featuring new producers who are renewing the Spanish music scene, we’ll dive into contemporary ways of composing and collaborating in music. Today’s producers don’t just stick to the mixing desk, where the magic happens; they are also creators with their own projects, managers of artist collaborations, and often responsible for defining the sound of an entire generation. During the talk, we will discuss how producers manage their relationships with artists, how their creative vision influences the albums they produce, and what role they play in today’s music. We’ll also explore their personal projects and how they balance their roles as producers with that of independent creators.

This space will offer a unique opportunity to better understand the role of these young producers, who are not only behind some of today’s biggest hits but are also shaping the future of music with their own rules. An unmissable conversation for those who want to understand what happens behind the scenes in the musical creative process!

MODERATOR:

• Rubén Gutiérrez (Fundación SGAE)

SPEAKERS:

• Martín Muñoz (Mon Dvy)
• Roy Borland
• Tere Gutiérrez (Ganges)

Sala de las Pinturas

1:00pm – 2:00pm

Digital tools for managing tax incentives and sustainability in music

FMA Music Festival Congress

Globalization and digitalization have transformed the way music is produced, distributed and consumed. At the same time, on the one hand, fiscal regulations have become more complex, and on the other, society demands more sustainable and ethical practices from the cultural industries. In this context, music professionals are forced to seek innovative solutions to navigate this challenging landscape. Digital tools emerge as indispensable allies, offering possibilities to optimize financial management and improve sustainability performance, thus ensuring the viability and growth of the music industry in the 21st century.

MODERATOR:

• Rubén Garcia (The Pipe Market)

SPEAKERS:

• Luis Felipe Palacios (Inspector de Hacienda en excedencia)
• Rafael Villalobos (The Pipe Market)
• Lucía Feijóo Robles (Sostenibilidad G&A)
• Nacho del Corral (Festival de Jazz de Vejer)

Refectorio

2:00 p.m. – 3:00 p.m

Buy, Buy, Buy!: Investing in Music Catalogs

Infaga

We’re bringing to the table one of the hottest topics in today’s music industry. In recent years, it’s not just labels and publishers that are interested in acquiring rights to music catalogs; external investors and funds also see music as a long-term profitable opportunity. What’s happening, and why has an artist’s catalog become such a coveted asset?

During the talk, we’ll discuss what makes a catalog valuable, what factors influence these transactions, and how this impacts both artists and the industry. Is selling your catalog profitable? How does this decision affect an artist’s legacy? We’ll also cover how streaming and digitization have changed the rules of the game and what role investment firms play in this new landscape.

We won’t just talk numbers; we’ll also delve into the cultural and personal impact these transactions have on a creator’s work. This is the perfect opportunity to explore how music continues to evolve as a product in a globalized market.

MODERATOR:

• Eva Santamaría (Republic Network)

SPEAKERS:

• Luis Carretero (Bankinter)
• Javier de la Torre (Lean Finance) 
• Jorge Gálvez (Infaga) 

Sala de las Pinturas

11:30 a.m. – 12:30 p.m.

The Suntracks Experience

The Suntracks Experience

We sit down with the music supervisors who spent Thursday enjoying the themed Suntracks auditions to hear firsthand what they thought of the experience. After a journey through Spanish music, from the classics to the most current, it’s now time to ask: how did they experience this immersion? What surprised them? What songs are stuck in their heads? We want to know their take on the sessions, what aspects caught their attention the most, and, of course, how they think we can improve Suntracks in future editions. What would they change? What would they like to see more of? This will be a relaxed and informal interview, where supervisors will be able to share their ideas and thoughts on what they encountered here. In addition, we will present the new edition of Suntracks, which will take place in Los Angeles in 2025.

Moderator:

• Alex Menck (Big Sync Music)

Speakers:

• • Mike Turner (Mike Tuner Media)
  • Laura Katz (Supe Troop)
  • Liz Pfriem (Media Arts Lab)
  • Thibault Deboaisne (Sound Division)

Sala de las Pinturas

1:00 p.m. – 2:15 p.m.

Keep Canela Weird! Everything You Ever Wanted to Know About Canela and Were Afraid to Ask

We chat with the creators of Canela Party, the spiritual (and spirited) sibling of Monkey Week and one of the most quirky and charismatic festivals in Spain. What started as a party for friends has grown into one of the most unique music events in the country. How did a laid-back gathering full of costumes and good humor evolve to attract thousands of people without losing its essence? We’ll talk about the humble beginnings of the festival, the evolution of Canela Party, and the challenges of maintaining that close-knit, fun spirit as the event has grown. We will also dive into how they’ve managed to keep a unique and authentic atmosphere that sets it apart from other festivals, creating a loyal community that returns every year not just for the music but for the overall experience.

Interviewer:

• Tali Carreto (La Mota Promoción / Alhambra Monkey Week)

Speakers:

• Beto Pérez Fontecha (Canela Party)
• Antonio Mata (Canela Party)