Roxy Shah leads music supervision at the Barcelona-based agency Record-Play, where she brings a bold sonic style to global campaigns and film productions. She began her career in music PR and publishing in London before moving to Spain in 2013, immersing herself fully in the world of sync, licensing, and creative supervision.
Since then, Roxy has shaped the sound of major campaigns for brands such as Google, Mango, and Konami. She has worked with Adidas on some of its most significant global projects, including the award-winning “Hey Jude” spot for the Euros and the brand’s official 2025 campaign, featuring James Blake’s bespoke version of “I'm Sticking With You.”